About Us
Who are we?
Soar is an event and hospitality consulting firm with over 20 years of industry experience. We are not an event planning firm, but rather event coordinators. We specialize in working behind the scenes to execute the perfect event,
serving as liaisons between the host and the hotel or venue.
Our professionals have a wealth of experience working with Washington, D.C.’s finest hotels and venues to ensure that your vision and plan for your wedding or event is perfectly executed by your vendor team.
When hotel catering and event departments need a helping hand, our experienced professionals are ready to assist without the need for training. If you need one of our professionals for a day or two, or even a week or two, we are here to help keep your customers as well as your hotel operations teams happy and set up for success!
Planning a small meeting for 5 to 75 people and have no idea where to start? Let our experienced meeting planners help you with all the logistics. We can assist with venue selection, food, and beverage, audiovisual equipment, and room set-ups.
As an LGBTQ+ and Latino-owned company, we strive to bring unforgettable experiences to our clients no matter their backgrounds. We want to ensure our clients get exactly what they are looking for by creating customized packages to meet their needs.
Meet the
Founder
Dominic Sanchez
Soar founder Dominic Sanchez has over 20 years of hotel, event, conference, sales, and private dining experience. Having held leadership positions at some of Washington, D.C.’s top luxury and boutique hotels, he has gained expertise with clients, markets, events, conferences, weddings, and conventions of all kinds, serving diverse clients at every budget level.
A native of New Mexico, Dominic earned his Bachelor of Science in Hotel Restaurant and Tourism Management from New Mexico State University. During college internships at the Hyatt Regency Albuquerque and an extended internship at the Hyatt Regency San Antonio Riverwalk, he gained his first experience in the planning and execution of conferences and large-scale conventions.
After working in Las Vegas and Fort Worth, Texas in food and beverage and convention services, Dominic relocated to Washington, D.C. in 2002 as a senior manager for the historic, world-renowned Renaissance Mayflower Hotel. He became immersed in the events and catering functions of the hotel, from small-scale conferences to stylish weddings and galas. He then went into the sales of special events.
After almost 10 years at the Mayflower, Dominic grew his experience and skills by taking on senior and directorship catering and sales positions at other D.C. hotels with distinct event capacities and markets, including the Mandarin Oriental, the Omni Shoreham Hotel, Two Roads Hospitality, and Courtyard by Marriott Washington Downtown/Convention Center.
Having resided in Washington, D.C. for 20 years, Dominic knows the event community well and has strong relationships with the area’s vendors. Dominic has the expertise to help you anticipate and manage the variety of needs that can arise during event planning and to provide “To-Go” assistance for needs that pop up on the day of your event. Our business name and model come from Dominic’s love of aviation and his commitment to elevating your event’s potential.